reading-notes

Monetization

Choose a monetization model for your app

App monetization is the most effective method for businesses to leverage a customer-base and earn money from the mobile application without charging for it.

Sell goods or services through your app

• Google Play’s billing system makes it easy for users to consistently, securely, and seamlessly purchase your goods and services for your app.

• Developers who distribute their app through Google Play are required to use Google Play’s billing system to sell in-app content.

• Items that require developers to use Google Play’s billing system include the following:

1. Virtual game products.
2. App functionality or content.
3. Subscription services.
4. Cloud software products.

Sell physical goods or services with Google Pay

• Use Google Pay to sell physical goods or services that are used or delivered outside of your app.

• Products where we recommend developers use Google Pay include the following:

1. Retail merchandise
2. Physical services
3. One-time membership fees or recurring dues
4. Electronic bill payment

Other app monetization options

1. Advertising : Get paid for showing Google AdMob ads.
2. Paid apps : Set a price for your app.

Best practices for setting your initial monetization strategy

1. Research other apps in your category
2. Think about how your app will be used
3. Make use of natural extensions
4. Consider your cost structures: If you have significant recurring content costs, consider using subscriptions. Use a free trial period to encourage uptake.
5. Consider your audience
6. Consider local factors when setting prices

Best practices for optimizing your monetization strategy

1. Analyze statistics in the Google Play Console
2. Understand purchasing behavior with Google Analytics for Firebase
3. Run pricing experiments
4. Offer a sale price

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Additional resources

Android Monetization

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